Imagine data as a form of art. What if you could feel information as naturally as a breeze or rain? This vision inspired our series of experiments, aimed at transforming the relationship between screens and people, information and digital art.

Samsung Ambient Mode

This project evolved into the Ambient Mode, a key feature for Samsung TVs in 2018. The Ambient Mode allows your Samsung TV to blend seamlessly into the background of any room.

Media

Quartz - Samsung’s new TVs are almost invisible

Dezeen - Samsung introduces Ambient Mode allowing TVs to blend into the wall

FastCompany - Samsung’s Latest TV Camouflages Itself When You’re Not Using It