In 2013, my side project, Stripe, introduced a new interface using a channel metaphor to simplify navigating extensive content from TV, web.
Samsung Smart TV
Quest for simplifying the TV user experience
In 2015-2016, I was privileged to lead an update of the Samsung Smart TV interface. The TV UX complexity arises from diverse content types and the challenge of designing a legible experience without a direct screen manipulation, unlike mobile phones. Users prefer a lean-back approach, contrasting with other digital devices. To improve the UX, we suggested creating a responsive, simplified UIs with enhanced scrolling, prominently featuring the recent content & top functions.
Prototyping Framework
In 2014, I founded Interactive Visualization Lab to bring in the iterative software design process for the first time in Samsung Electronics. With a small team of engineers I led the establishment of a new prototyping process where designers and developers can live-control the design parameters (motion curve, duration, layout) of the prototype while seeing those attribute changes reflected on running demos.
Awards
2015 CES - Innovation Award in Software / App Category
IF Design Awards - Digital Communication Category Winner, 2015
Publications
Jinha Lee and Seungcheon Baek. 2015. Elastic Cursor and Elastic Edge: Applying Simulated Resistance to Interface Elements for Seamless Edge-scroll in UIST Demo
Jinha Lee, Ben Cerveny, Josh Nimoy, Gabriel Dunne, Seran Jeon, and Varun Nigam. 2015. STRIPE: Fluid and Zoomable Lean-back Interface for Navigating Content Landscape on a Large Screen. In Proceedings of Interactive Tabletop and Surface Conference 2015.
Media
Jinha Lee and Seungcheon Baek. 2015. Elastic Cursor and Elastic Edge: Applying Simulated Resistance to Interface Elements for Seamless Edge-scroll in UIST Demo
